So, here’s all you need to know about GDPR, what it means for small businesses, and how we’re progressing with it here at KJ East.
What is it?
GDPR stands for General Data Protection Regulation, and this is a law within the EU that ensures data protection and privacy. It’s basically an introduction of new rights for you as a customer that prevents your data from being shared where you don’t want it to. And on the flip side, a new set of rules for businesses that state what they can and can’t do with customer data. So, for example, this is why you have been receiving emails from companies requesting for your agreement to remain on their mailing list, as without it they are no longer entitled to have your data on their files, nor are they allowed to contact you.
What does GDPR mean for small businesses?
Basically, unless a company is GDPR compliant, they are no longer able to have access to client data. As a small business, you must seek permission from the client first. For example, here at KJ East we collect client data and so it is essential for us to be compliant with GDPR, and as of last month, our website has been updated so that is in keeping with these new regulations. Before we contract their data, the customer must agree to the terms of what it is being used for, who has access to it, and how long for.
You may see that we have a contact page on our website, where new or existing customers can come become acquainted with us. As a result, this means that we have access to some of their data, such as their name, email address or phone number. However, with these new regulations, we would not be able to do anything else with that data, such as adding them to our mailing list, without them consenting to it first as this would be a breach of privacy. Customers also have the opportunity to cancel or withdraw our access to their personal data at any time they want.
How this impacts KJ East
For a lot of small businesses in this day and age, websites are quite an important asset. They are a great way of advertising your business and making yourselves more well known outside of your local area. Here at KJ East, we find our website to be a great help with allowing more and more people to find out about what we do. It is packed with information about us as a business, our services and how we may be able to help you, as well as a gallery full of pictures of work we have done in the past so that new and existing customers have something to refer to. In addition to this, we of course have our blog that we use to provide our target audience with useful and relevant information that may be able to help them in any way.
Another reason why our website is a good asset for us as a business, is that it’s also used as a point of contact between ourselves and our clients, because once somebody learns about the services we provide, they are able to get in touch with us via our contact page, where they can either contact us directly or leave an enquiry. Because of this, it is essential that the site is fully compliant with GDPR so that we are never in breach of any client data and that it remains looked after in accordance of the clients wishes and that it is not used or shared without prior consent.
We hope this information has been useful for you, and if you have any queries or are interested in any services displayed on our website, don’t hesitate to get in touch via our contact page and we will get back to you as soon as possible.